Key Innovation Characteristics

Inspiring people to identify the major opportunities and stimulating them to address these in a unique way.

Exploring the different options available, researching the key issues and clearly understanding the landscape.

Seeing emerging shifts and likely changes ahead early and recognising the core drivers and potential implications.

Creating compelling new, disruptive and value generating ideas that sustainably address defined unmet needs.

Working deeper with more users, partners and the wider ecosystem to develop inclusive powerful propositions.

Identifying the unique elements that will set new propositions apart and clarifying the essential core ingredients.

Testing core propositions, highlighting the minimal requirements and gaining effective, proactive feedback.

Challenging the business model assumptions to ensure that the most fitting and intelligent bets are taken.

Planning and executing a strong, coherent launch along with developing and driving sustainable speed to scale.